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Articles by Giordano Bruno Contestabile

    A guide to financing options for indie developers

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    at 10:00am November 4 2013
    Indies

    There has never been a better time to be an independent game developer. Several factors, including the proliferation of digital distribution platforms, a heightened interest in less mainstream games and the availability of technology that allows smaller teams to develop hit games at low cost, have contributed to making game development a much more accessible…

    Why quality in game development matters

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    at 04:19pm January 26 2013
    GTA V trailer 2

    Striving for quality in video game development has never been more vital, writes PopCap Games’ Giordano Bruno Contestabile.

    Diversity in the game industry: it’s just good business

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    at 12:47pm December 12 2012
    Pink-Vs-Blue

    If you have been in the game industry for a while, you probably take for granted that most teams are fairly homogenous, with a predominance of young, male game developers. That’s how it has always been and, common wisdom goes, that’s how it will always be. But it doesn’t have to.

    “Mobile first” isn’t a choice, it’s a necessity

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    at 10:19am August 7 2012
    “Mobile first” isn’t a choice, it’s a necessity

    Mobile – by which I mean smartphones and tablets – is one of the hottest and fastest-growing gaming platforms, and it shows no sign of slowing down. A few years from now, I believe, mobile will be the largest gaming market in terms of audience size, and the primary platform for a majority of gamers – maybe even for a majority of Earth’s population. Mobile gaming is causing a dramatic paradigm shift in the market, one that few would have predicted could happen just five years ago. 

    A game industry job awaits those with an open mind

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    at 10:49am July 5 2012
    A game industry job awaits those with an open mind

    Working in a field you love is one of the greatest satisfactions in life, and if you grew up with videogames and count them among your hobbies, you might have wondered at least once how to secure a game industry job and make a living from your passion. In fact, I’m often asked by students and people that want to make a career switch about the best way to get a foot in the door, and my answer now is very different from what it would have been a few years ago.

    We’ve only scratched the surface of cross-platform gaming

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    at 12:26pm May 21 2012
    We’ve only scratched the surface of cross-platform gaming

    It’s clear to everyone by now that the rise of connected platforms such as Facebook, iOS and Android is profoundly changing gaming, with the arrival of hundreds of millions of new players opening up countless business and creative opportunities. Equally important, though, is the fact that most people now play games on more than one platform, having the opportunity to engage in gaming anywhere, at any time.

    Opinion: Playing with strangers

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    at 01:11pm April 2 2012
    Opinion: Playing with strangers

    Looking at the explosion of social gaming and consequent attention devoted to it by industry and press, it would be easy to say that games have come full circle. For thousands of years, games were inherently social, and played with friends. Then computers came along, and with them two decades of mostly lonesome play in darkened bedrooms, until broad adoption of the Internet reversed this trend.

    Opinion: It’s what you do with freemium that counts

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    at 12:18pm February 27 2012
    Opinion: It's what you do with freemium that counts

    Talking about ourselves is one of our favorite occupations in the game industry. Even more so when a trend presents itself that holds the promise (or menace, depending on your point of view) of reshaping the way games are made, consumed and enjoyed. When that happens, the soul-searching, pontificating and resulting debate can become overwhelming, obscured in a cloud of Internet-enabled, knee-jerk rage at the opportunities brought about by 'change'.

    Opinion: A billion gamers!

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    at 11:46am January 17 2012
    Opinion: A billion gamers!

    Facts rarely measure up to hype, and hype often results in disappointment and broken promises. It's a process we have seen time after time in the game industry with respect to supposedly game-changing trends and technologies. Sometimes, though, hype tapers down rather than crashes, and is replaced by results that, while still requiring an adjustment in public expectation and being subject to a more realistic growth curve, prove to be real enough to provoke a shift in how people play games.

    Metrics versus intuitive design – FIGHT!

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    at 12:20pm October 31 2011
    Metrics versus intuitive design - FIGHT!

    For a long time, the game industry functioned on a predictable model that changed little over the years. A game was developed over a long period of time, then went gold and was handed off to a publishing team tasked with launching and marketing it as effectively as possible. Efforts then shifted to the next game, and the process started anew, becoming more refined with every product cycle.

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