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NGai Croal's blog

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What Can Ads Teach Developers‭?

The recent Gears Of War TV spots have been described as deceitful,‭ ‬but can’t they offer much more than endorsement‭?

Why Co-Op Makes all the Difference

Co-operative games may turn out to have been the most important development of 2008.

The Importance of Being Easy

N'Gai knows a game's easy mode is the one most people are actually able to play. So why do devs focus on super legendary hardcore mode instead?

Is Braid Pretentious?

"The term ‘pretentious’ generally obscures more than it reveals about the subject matter, but it often speaks volumes about those who throw it around"

What Is "Fun" Anyway?

For Newsweek's N'Gai Croal, the answer lies in bite-sized games--for now.

Let Them Talk

N’Gai tackles the subject of developers who like to have their say in public...

The Tyranny of the $60 Game

N’Gai wants the tyranny of the $60 boxed product overthrown, and proposes that major publishers adapt their business models...