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Michael Phelps: Gaming’s Next Big Thing?

Will a Phelps game bring back the bad old days of celebrity-game cash-ins?
December 02, 2008

Discrete Grey is the New Red

What are the implications of Nintendo's covert re-brand?
November 27, 2008

Ad Analysis: PSP 3000

Sony pushing features of its latest handheld ahead of the holiday season.
November 20, 2008

Nintendo is Right to Hold Firm on Price

Lower prices don't always mean better value.
November 15, 2008

Call of Duty: Brand at War

What are the PR implications of recent in-fighting at Activision between Infinity Ward's Robert Bowling and Treyarch's Noah Heller?
November 11, 2008

Mirror's Edge's Not-So-Viral Campaign

Mirror's Edge Launches in North America this week. If the weight of expectation resting on the title were not enough, it seems like EA is trying to drum up a little hype around college campuses with a “viral” marketing campaign.
November 08, 2008

Street Fighter IV Advertising Punching Above Its Weight

With 'Street Fighter IV' coming to consoles “this winter” the Capcom promotional machine has kicked into high gear.
November 03, 2008

Why Are Gamers Cynical Of Sequels?

There are several ways of looking at sequels and all are questions of product marketing strategy and brand perception.
October 24, 2008

The Sims 3 Goes All-Out On Advertising

Marketing columnist Thom Dinsdale looks at Electronic Arts' work with in-games ads and The Sims franchise...
October 08, 2008

Change4Life and the Morally Unassailable

 Anybody with an eye on the games industry will have noticed the ongoing heated debatesurrounding an ad from a number of state backed UK charities that implies videogames lead to a sedentary lifestyle that can (and it would seem, will) in turn lead to an early grave.

March 09, 2009
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