Or does Lionhead's loose cannon do more good than harm for the industry he represents?

Women choosing games over sleep and young girls getting into virtual worlds, apparently.

 As the casual/hardcore debate rears its ugly head in-game for the first time, at what point is the discussion where designers can trouble users with whether they're "hardcore" or not?

What does the latest 360 marketing push mean for the Xbox brand?

But how do we resolve the ethical issues that surround branded online gaming?

From Max Payne to Mass Effect, what future do movies and games have together?

A look at what one advert and PR event for Fifa 09 means for the capabilities and potential of videogame promotion.

Viewers of the Manchester United and Chelsea match yesterday, Sunday the 21st of September, were in for a visual treat courtesy of Electronic Arts. In promotion of the upcoming FIFA 09 the company secured the entire half-time advert break to broadcast a special four minute commercial.

What do Nintendo's flirtation with fashion industry mean for videogame platforms as lifestyle accessories?

How will the expansion and growing diversity of gaming audiences effect what kind of challenges and difficulty options they expect from their games?

The usability of software, or any product, is one of the fundamental concerns of all design. It doesn’t matter how innovative, ingenious, beautiful or enjoyable a product is, if the end user just can’t work it then everything then everything that preceded its production will have been in vain.

 The Force Unleashed launches in the United States today, marking the next big chapter in both the fictional world of Star Wars and the great merchandising epic that accompanies it. What does the game's marketing and promotional effort say about the changing face of videogame audiences?