Why does the game industry need one media brand?

FAQ

Why does the game industry need one media brand?

July 14, 2008

Traditionally, the global game industry has been served by small-scale, locally produced business-to-business media, with tightly defined editorial remits. The game industry is now a global business. Like rival entertainment industries, it deserves a quality, daily B2B outlet that embraces traditional and new media. Edge fulfils those criteria.

Today's News

PlayStation Platforms Dominate In Japan

PSP and PS3 lead weekly hardware sales, while Sega’s latest J-League Soccer title heads the software chart.
GameStop Acquires Jolt Online Gaming

Leading US games retailer reportedly purchases a majority stake in publisher of free-to-play browser titles.
Class Action Lawsuit Over Xbox Live Bans

Law firm alleges that Microsoft's recent wave of Xbox Live bans “has resulted in a great deal of collateral damage”.

Recent Features

MIGS: Only Fun and Games?

Brenda Braithwaite and Randy Smith discuss the potential in making games that aren't necessarily fun to play.
Mystery Play

Relic breakoff Smoking Gun Interactive explains its ambitious graphic novel and ARG project, all built to serve its still to be revealed new console IP.
Learning Vehicle

Code Of Everand aims to turn tired government policy points into engrossing play. We speak to developer Area/Code to find out how.

Keynotes

Survival Of The Fittest

Modern Warfare 2 didn’t muddle its morals: the game has no morals, and that’s exactly the way we like it, argues Chris Dahlen.
Jacks Of Both Trades

If games and movies don't develop some mutual respect, all we can expect are films that are really bad action games and games that are really bad films, says Steven Poole.
The Mecca Of Videogames

Chris Dahlen is lucky to live just an hour from the world’s greatest classic arcade, Funspot - so lucky that he takes it for granted.

From Edge Magazine

The Making Of: Cannon Fodder

Sensible Software’s cartoon yet exacting shoot ’em up took flak from the Royal British Legion, but lived to tell the tale.
Time Extend: Radiant Silvergun

It should have started a revolution, but Radiant Silvergun became famous instead for its price. One of gaming's greatest injustices?
A Brave New World

How do you innovate in the post-Wikipedia era? How about by creating a virtual world built from geographical data of the real world?
Time Extend: The Mark Of Kri

It was touted for its combat system, but SCE San Diego's team of ex-Disney animators really focused on movement rather than mechanics.
The Making Of: Tapper

Looking for a game to play in a bar, two coders hit upon an apt concept: beer. And a legend was born.

FAQ

Why does the game industry need one media brand?

Today's News

Recent Features

Keynotes

Recent comments

From Edge Magazine