FEATURE

August Sales In-Depth

Matt Matthews's picture

By Matt Matthews

September 15, 2008

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Software Top 10


While Madden dominated four of the top 10 slots this month, there were several other notable games whose sales deserve mention.



Perhaps the most talked-about game of August was Too Human, developed by Silicon Knights and published by Microsoft Game Studios. With the game's controversial director, Denis Dyack, consistently featured in the press, expectations for the game were varied. Ultimately, consumers purchased 168,200 copies of the game in August, which earned it the #8 spot for the month. That makes it one of the weaker first-month showings for a title published by Microsoft Game Studios.



Nintendo's Wii Play appears to have secured a near-permanent spot in the monthly top 10 as it completes its 19th month on the chart. With year-to-date sales of nearly 2.5 million units, it will be a top 10 selling title for 2008 just as it was in 2007.

Also in contention for the annual top 10 list is Nintendo's Wii Fit, which has now topped 1.8 million units, year-to-date. More importantly, sales of Wii Fit have accelerated since the month after its launch. It sold 75,000 units per week in June, 92,000 per week in July, and almost 99,000 per week in August. That kind of post-launch acceleration is unusual, even for Wii titles, and suggests that Nintendo is still fighting to meet demand.

Finally, Nintendo's Mario Kart continues to deliver and has now reached over 2.7 million units in LTD sales. After reaching a low of 174,000 units in the month of July, Mario Kart rose to over 328,000 units in August, its fifth month in the top 10.

Some hardcore RPG fans are no doubt interested in Namco-Bandai's Tales of Vesperia, the Xbox 360 exclusive entry in the long-running Tales series. According to data from the NPD Group, Tales of Vesperia ranked #58 for the month with 33,000 units sold during the 4 days after its 26 August launch.

John Petersen's picture

Ok, so what does that mean to the consumer?

Digital-Hero's picture

The proof is in the pudding. I really have nothing to add expect to say that is was a very good analysis.

Kenology's picture

Hey Matt,

Just wanted to say great job, as always. I always look foward to your post NPD analysis. Things are certainly going to get more interesting from here on through the rest of the year.

Colin Campbell's picture

We said here that Wii Play had been in the charts for 29 months. That was a typo. It should have read 19 months. It has been corrected. Apologies.

cronotrigger913's picture

I wonder if Madden for Wii will have a long-tail effect with its sales prospects, much like EA's Boom Blox, where it never sells super high, just modestly for a good amount of time. I can't imagine it will, as its a seasonal kind of game, but stranger things have happened:)

Kenology's picture

Madden Wii will have legs - many Wii games usually do. Madden '08 certainly did.

PantherLotus's picture

Awesome work as always, Matt.

Regarding Madden sales, would you contend that the market (males 18-25) determined its lack of Wii sales, or do you think EA's casual focus may have fallen flat with potential Wii buyers? In short, do you think it says more about the Wii audience or about 3rd party thoughts about the Wii audience? I'd love to read a deeper analysis about this.

Regarding console pricing, would you suggest that MS' pricing structure for its lowest-tier unit has worked, and do you think that Sony should have sold a similarly-gutted version of the PS3? I'm not sure it would have been possible, but if --as most of us contend-- Sony's vision for the PS3 was a trojan horse for blue ray, then shouldn't they have been willing to take an even bigger loss to insure success? I would have started at $399 from day one.

Here are some charts I produced over at LotusCharts:
http://lotuscharts.blogspot.com/2008/09/august-2008-npd-results.html