Each chart allows you to rank the list by the overall quantity of buzz about each title, by the quantity of positive or negative buzz, and by the percentage of positive or negative buzz. To explain the numbers you’ll see on the charts, the number alongside the volume of responses represents the absolute number of mentions the game in question has had, while the ‘last week’ column represents a game’s position in relation to the others on the chart seven days ago.
The data is compiled by brand intelligence specialist Brandwatch. To find out how its system works, see our explanation.
Of the UK's top ten selling games, Mass Effect 2 is continuing to stimulate the most chat on the web, followed in second place by long-term favourite Modern Warfare 2, both having very similar levels to last week's volumes. Indeed, the majority of the chart is identical to last week's.
Except, however, for new entry Dante's Inferno. Despite EA's extensive and controversial marketing campaign, it has only inspired 2428 mentions. It's a figure that puts it at number four on the list, but it pales next to Modern Warfare 2's 11,724. It is also taking the least positive feedback of the ten, with praise only contributing to 45 per cent of its total. Only 10 per cent is actually negative, one of the lower values on the list, but for a new and widely promoted release, Dante's Inferno isn't attracting much attention. The perils of producing a game that's too much like its inspiration, perhaps.
In terms of postive feedback, MAG is still commanding a good deal of favourable reactions at 53 per cent of its total mentions, alongside Wii Fit Plus and Avatar: The Game. As for negative feeling, Just Dance isn't looking so happy, inspiring only 46 per cent positive mentions and 17 per cent negative, the most of the ten.