Most games are too short – that’s why they get traded in, says Avalanche boss

Mad Max 2


The second-hand market is a symptom of games developers making titles that don’t offer enough replayability, says Avalanche Studios’ Christofer Sundberg.

The Just Cause creator’s founder and chief creative officer told us that Just Cause 2 still attracts “hundreds of thousands” of players every day, and suggested that shorter, less replayable games get traded in more often.

We asked Sundberg for his thoughts on why games players feel second-hand games are such an emotive issue at E3 last week. “I’m sure it’s been an issue but that’s because games have been too short,” he replied. “I mean when you can play a game through from 8 to 10 hours, I would return the game too, because there’s no reason for players to play it again.”

“If you’re offering little variation, then there’s no motivation for the player to keep that game – unless they want to have a nice bookshelf. That’s why we answered that with Just Cause. I go into game stores each week and I always go to the used game boxes – I usually don’t find that many [copies of Just Cause].”

Avalanche confirmed during Sony’s E3 2013 press conference that it was working on Mad Max, to be published by Warner Bros. Sundberg also weighed in on the DRM debate recently.