Software
While 2007 is remembered as a major year for revenue-powerhouses with the release of Halo 3, Call of Duty 4, BioShock, Guitar Hero III and Assassin's Creed, 2008 was up to the software challenge, generating $10.96 billion, a 26 percent year-on-year increase. Growth wasn't as dramatic as it was between 2006 and 2007, which saw a 34 percent software sales jump, but considering the poor economy and tough comp, 2008 performed quite well.
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But despite these gains, success was not shared between all game companies, NPD analyst Anita Frazier noted: "We get asked a lot why there are so many layoffs and studio closings occurring in the industry when it has just realized another record-breaking year. This is not a case of the rising tide lifting all boats. The increases are not being enjoyed equally by all manufacturers and publishers."
Judging by the top-selling games list of 2008, the software "winner" by units was Nintendo, which laid claim to five out of the 10 top slots; the top four slots belonged to the game maker.
Below is another graph that more clearly illustrates the software growth trend of 2008.
