Network now...FEATURE
The World According to Jack
On PlayStation’s Role Within Sony
We have a big impact on the music business, we have a big impact on the pictures business, we have a huge impact on consumer electronics. We can no longer be an island off the coast of Sony Corp.
On Sales Increases
Consumers are buying 155 percent more hardware then they did last year and 234 percent more software then they did last year. That’s something to be positive about.
On Making Big Promises
We try to walk that line between talking about the present and painting a picture of the future. One of the things that we really want to avoid - that we’ve been guilty of in the past; and a lot of companies are guilty of right now - is making promises that you can’t keep and talking about things that are coming later.
Nothing aggravates a consumer more than broken promises. The vast majority of the stuff we talked about at E3 will be a reality in the next year. We promised, for example, that the video delivery service was going to be here this summer and it’s up right now. I’m proud of that.
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Copyright 2006 - 2009 Future Publishing Limited, Beauford Court 30 Monmouth Street Bath, UK BA1 2BW
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Subscribe To Edge Magazine / Corrections / Terms & Conditions / Privacy Policy
Copyright 2006 - 2009 Future Publishing Limited, Beauford Court 30 Monmouth Street Bath, UK BA1 2BW
England and Wales company registration number 2008885
That was a great interview. Someone on Kotaku said they liked the cut of this guy's gib, and I have to agree with him. Jack Tretton is a straight shooter, and you can sense he enjoys what he does, in terms of working in the games industry and being a spokesperson for Sony. He even sees problems with how Sony does business, and tries his best to correct it, for both the consumers and himself. And I think that's a great person to have, Sony's lucky for that.
And I can sympathize with the blogs comment. I used to write for a pretty good website, and the hurtful comments do actually hurt, especially when you get sites like digg in the equation (those guys are ruthless). So I understand where he's coming from. But it's good he knows that there isn't much you can do, other than gain more experience in your battle armor:)
I doubt any other company must feel guilty like Sony on broken BIG promises and potentials. Nintendo and Microsoft are doing an excellent job of being conservative and down to earth, while Sony always promises the Sky.
No problems. People have to understand there will be birthing pains. Anyhow, the new site is quite nice.
Before someone complains - the page-break function in our CMS is still a bit wonky, which is why some pages seem to be short. We're not trying to bounce page impressions up. It's being fixed.