CLIENT OVERVIEW

My client is a high profile company with more than 60 No.1 titles and world wide distribution.  They are highly respected and have a consistent track record in launching and building new IP into highly successful franchises.

THE ROLE

The Online Marketing Manager is responsible for supporting the Brand teams in defining and executing cutting edge and cost effective online and mobile marketing solutions as both global turnkey initiatives and local UK programmes derived from the global brand strategy.

RESPONSIBILITIES:-

·         Partnering with Brand Managers to define global online marketing initiatives, including (where applicable):

·         Online advertising strategy

·         Regional & global online advertising buys (MSN etc)

·         Mobile marketing strategy

·         eCRM programmes

·         Email database marketing

·         Social Networking strategy

·         Website strategy

·         Viral seeding strategy

·         Search advertising strategy

·         3rd party and 1st party digital programmes including marketplace, PSN/ Home, Wii channels, IGN/Gamespy/ D2D etc.

·         Multiplayer beta marketing programmes

·         Managing and overseeing the production, localization and distribution of assets and promotional collateral to support the above programmes

·         Close collaboration with internal partners to ensure successful integration of eCRM and Direct marketing initiatives with internal systems and associated protocols

·         Vendor management, due diligence and terms negotiations for online advertising and marketing agencies

·         Defining, advising and helping the brand team execute on UK online marketing initiatives

·         Integration of digital marketing with UK retail where relevant, including local digital distribution initiatives

·         Advising Brand team on UK online media planning and buying

FOR MORE DETAILED INFORMATION OR TO APPLY FOR THIS ROLE PLEASE CONTACT matthew@specialmove.com  YOUR DETAILS REMAIN CONFIDENTIAL AND WILL NOT BE SUBMITTED TO OUR CLIENT WITHOUT YOUR AGREEMENT