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Gabe Newell's picture

Gabe Newell Writes for Edge

Valve boss Gabe Newell explains how the company is using procedural narrative to simulate an almost limitless number of in-game stories, and how statistics are guiding the future of game design.
Thom Dinsdale's picture

Ad Analysis: PSP 3000

Sony pushing features of its latest handheld ahead of the holiday season.
Eric Lindstrom's picture

Who is The Real Lara Croft?

Tomb Raider Underworld producer Eric Lindstrom talks about Lara Croft’s essential personality traits, and why they’ve helped her survive all these years.
James_Portnow's picture

The Ethics of Persuasive Games

The question before us today is “Should games persuade?”
Thom Dinsdale's picture

Nintendo is Right to Hold Firm on Price

Lower prices don't always mean better value.
John_Davison's picture

What We’ve Learned About Parents and Games

John Davison, co-founder of What They Play, the parents' guide to videogames, celebrates the site's first year with some insight into his audience's attitudes to videogames.
Randy Smith's picture

The Big Question

How much of the average videogame is art, and how much is product?
Colin Campbell's picture

Today's Opinion and Links

Games as an expression of vengeance.
Jennifer Frkanec's picture

For Playing Out Loud

Jennifer Frkanec, Director of Marketing at Vivox shows how communication in online multi-player games is evolving
Steven_Poole's picture

Beyond the Pad

Idiotic peripherals of the very-near future.
Thom Dinsdale's picture

Call of Duty: Brand at War

What are the PR implications of recent in-fighting at Activision between Infinity Ward's Robert Bowling and Treyarch's Noah Heller?
Jason Allen's picture

How to Make a Monster

Silent Hill: Homecoming lead designer Jason Allen offers a guide to creating creatures...
Thom Dinsdale's picture

Mirror's Edge's Not-So-Viral Campaign

Mirror's Edge Launches in North America this week. If the weight of expectation resting on the title were not enough, it seems like EA is trying to drum up a little hype around college campuses with a “viral” marketing campaign.
Dena OLoughlin's picture

Why Adventure Has a Future

Encore's head of marketing tells why adventure games have a future, and why she is backing story-games based on mysterious characters such as Nostradamus and Dracula.
Garrett Young's picture

Finding the Right Engine

Quantum of Solace executive producer Garrett Young explains why James Bond fit best with the Call of Duty 4 Engine.
Koji Aizawa's picture

Can Nintendo Up "Gamer" Appeal?

Famitsu's Koji Aizawa is excited about the prospect.
James_Portnow's picture

Video: The Uncanny Valley

As in-game character models become more photo-realistic, their 'artificialness becomes more obvious'. James Portnow explores the phenomenon known as "The Uncanny Valley", with a mini-video documentary.
Thom Dinsdale's picture

Street Fighter IV Advertising Punching Above Its Weight

With 'Street Fighter IV' coming to consoles “this winter” the Capcom promotional machine has kicked into high gear.
David Edery's picture

Advergames Can Communicate

Continuing our series of exclusive excerpts from Changing The Game, David Edery looks at how advergames can benefit from a dialogue with the audience.
Tom Sperry's picture

Outsourcing is Not a Dirty Word

Outsourcing companies perform incredible work and help make incredible games, utilizing their strengths to meet their partner’s needs.