Ten stories of the day, including the tale of a fake CliffyB; the most zingin' Star Wars games; the truth about memes and why we need a constitutional amendment to protect Killzone 2.
They are an amazingly powerful tool for selling games. But rather than merely remaining a marketing give-away, can playable game demos actually carry their own price tag?
Relic breakoff Smoking Gun Interactive explains its ambitious graphic novel and ARG project, all built to serve its still to be revealed new console IP.