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Thom Dinsdale's picture

Mirror's Edge's Not-So-Viral Campaign

Mirror's Edge Launches in North America this week. If the weight of expectation resting on the title were not enough, it seems like EA is trying to drum up a little hype around college campuses with a “viral” marketing campaign.
November 08, 2008
Dena OLoughlin's picture

Why Adventure Has a Future

Encore's head of marketing tells why adventure games have a future, and why she is backing story-games based on mysterious characters such as Nostradamus and Dracula.
November 07, 2008
Garrett Young's picture

Finding the Right Engine

Quantum of Solace executive producer Garrett Young explains why James Bond fit best with the Call of Duty 4 Engine.
November 06, 2008
Koji Aizawa's picture

Can Nintendo Up "Gamer" Appeal?

Famitsu's Koji Aizawa is excited about the prospect.
November 05, 2008
James_Portnow's picture

Video: The Uncanny Valley

As in-game character models become more photo-realistic, their 'artificialness becomes more obvious'. James Portnow explores the phenomenon known as "The Uncanny Valley", with a mini-video documentary.
November 04, 2008
Thom Dinsdale's picture

Street Fighter IV Advertising Punching Above Its Weight

With 'Street Fighter IV' coming to consoles “this winter” the Capcom promotional machine has kicked into high gear.
November 03, 2008
David Edery's picture

Advergames Can Communicate

Continuing our series of exclusive excerpts from Changing The Game, David Edery looks at how advergames can benefit from a dialogue with the audience.
October 31, 2008
Tom Sperry's picture

Outsourcing is Not a Dirty Word

Outsourcing companies perform incredible work and help make incredible games, utilizing their strengths to meet their partner’s needs.
October 30, 2008
NGai Croal's picture

The Importance of Being Easy

N'Gai knows a game's easy mode is the one most people are actually able to play. So why do devs focus on super legendary hardcore mode instead?
October 29, 2008
James Newman's picture

Old Games Don’t Matter?

The National Videogame Archive project is seeking a solution to the cultural apathy towards our gaming heritage.
October 28, 2008
Thom Dinsdale's picture

Why Are Gamers Cynical Of Sequels?

There are several ways of looking at sequels and all are questions of product marketing strategy and brand perception.
October 24, 2008
David Edery's picture

Games for Training Teamwork

Continuing our serialization of Changing The Game, David Edery looks at how Neverwinter Nights helped soldiers improve team-work and avoid Process Loss
October 24, 2008
John Garcia-Shelton's picture

Making Shooters Move

John Garcia-Shelton, producer of Spark’s Legendary talks about his ambition to change the mode of shooters through movement and the combat triangle
October 23, 2008
Mark Ollila's picture

Connecting People Through Mobile Gaming

With the mobile gaming industry set to grow by 275% by 2012, Nokia's director of publishing Dr. Mark Ollila, offers a view of how mobile games will finally fulfill their promise.
October 22, 2008
Alex Amancio's picture

Far Cry 2’s African Heritage

Writing for Edge, Far Cry 2’s art director Alex Amancio recounts how he trekked across Kenya, looking for inspiration for the game’s astounding visuals.
October 21, 2008
Richard Wilson's picture

Educating the Next Generation of Game Makers

Tiga CEO Richard Wilson outlines a strategy for promoting skills in the game industry workforce.
October 20, 2008
David Edery's picture

Changing The Game

Edge is carrying exclusive excerpts from David Edery and Ethan Mollick's highly rated new book on how games are being used by leading edge organizations to improve performance.
October 17, 2008
Scott Phillips's picture

Making Co-op Work in an Open World

Scott Phillips, lead designer on Saints Row 2, released this week, talks about how co-operative play became a central plank for the game’s development strategy
October 16, 2008
Sharon Sloane's picture

Games that Deal with the Emotions of War

Sharon Sloane, a leading supplier of games to the military, shows that soldiers need more than shooters to prepare for the stresses of combat.
October 15, 2008
Glen Schofield's picture

Glen Schofield Writes for Edge

Dead Space's exec producer illustrates the challenges of developing horror...
October 14, 2008
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