You’ve covered sports, fitness and now music, all universally appealing subjects. Is it becoming more of a challenge to find new universal themes?
[Considers for a long time] Well, yes, it is challenging to find something universal but, after all, that’s my job as I see it. Until the time that I am in a position to tell you the next subject, we can only confirm that we are working on the next Mario and the next Zelda, etc.

In terms of new games, we need to stand with the potential customer’s viewpoint. Of course, we have new ideas in mind all the time, but the challenging part is whether they will really be widely appreciated by users.


Is it more difficult to develop games like Wii Music or Wii Fit than a more traditional game like Mario or Zelda?
In the case of Zelda or Mario, as a principle we make a point of using new technology that can create unique new features for them. In the case of finding a brand-new theme that is not traditionally categorised as a game theme, like Nintendogs or Wii Fit, we of course have to think about what is going to be appealing to the wider audiences.

Sometimes new technology emerges that makes us realise that we can tackle a new theme, but as far as my talent goes, it’s always the same. What I really try to do all the time is provide customers with something brand new – some new gaming experience. I think it’s simply the difference of the focus – am I focusing on technology or on theme? The natural challenge is always the same. As far as my attitude goes, the key point is whether I am enjoying doing what I’m doing or not.

That is important – after all, creating something is always a hardship, but, equalling the hardship, if I have the belief I am trying to create something new, that can give me the hope as well as the joy.


Nintendo is still quite conservative with its use of the internet, but do you think that you’re learning more about how to safely implement it in your games?
That’s right, Nintendo has been very careful. Whenever we take advantage of the internet, we want the highest possible safety and security for our users all the time.

We have been trying various methods. To take an example from Wii Music, we understand that it would be fun if players get the opportunity to share their performances. Maybe it’s something like what we’ve been achieving with the Mii Contest Channel – it’s one thing that you can come up with some great new character, but it’s adding up to far more entertainment if you can compare your Mii with those from around the world.

There are some great possibilities, I believe, with viewing and sharing user-generated content. But, once again, we need to make the appropriate balance. So our challenge continues.