Industry analyst eMarketer predicts 31 per cent increase in worldwide social network advertising spend this year.
Industry analyst eMarketer has predicted that social networks worldwide will attract $3.3 billion in advertising spend this year. 39 per cent of that figure will go to Facebook alone, and the estimate represents a 31 per cent increase over 2009’s $2.5 billion.
The report follows eMarketer’s prediction that social game advertising spend would reach $220 million this year. However, the analyst expects social game and app advertising spend in the U.S. to drop off slightly from $144 million in 2009 to $142 million in 2010, as previously reported.
Social network advertising spend in the region is likely to account for $1.7 billion of the global $3.3 billion total, an increase of 20 per cent over last year. U.S. Facebook advertising revenue will consititute 50 per cent of that total – a figure of $835 million, compared to 36 per cent and $500 million in 2009.
MySpace shows a concerted tailing-off, however, eMarketer estimating that its prior year share of 32 per cent will drop to 19 per cent in 2010 ($323 million from $445 million).