$3.3 Billion Social Network Ad Spend In 2010

$3.3 Billion Social Network Ad Spend In 2010

Industry analyst eMarketer predicts 31 per cent increase in worldwide social network advertising spend this year.

Industry analyst eMarketer has predicted that social networks worldwide will attract $3.3 billion in advertising spend this year. 39 per cent of that figure will go to Facebook alone, and the estimate represents a 31 per cent increase over 2009′s $2.5 billion.

The report follows eMarketer’s prediction that social game advertising spend would reach $220 million this year. However, the analyst expects social game and app advertising spend in the U.S. to drop off slightly from $144 million in 2009 to $142 million in 2010, as previously reported.

Social network advertising spend in the region is likely to account for $1.7 billion of the global $3.3 billion total, an increase of 20 per cent over last year. U.S. Facebook advertising revenue will consititute 50 per cent of that total – a figure of $835 million, compared to 36 per cent and $500 million in 2009.

MySpace shows a concerted tailing-off, however, eMarketer estimating that its prior year share of 32 per cent will drop to 19 per cent in 2010 ($323 million from $445 million).