More than one million‭ ‬Xbox Live‭ ‬subscribers in the‭ ‬US‭ ‬have‭ ‬downloaded and activated the Netflix service since its launch back in November.‭

Microsoft adds that‭ ‬1.5‭ ‬billion minutes of footage have been collectively viewed since the movie and TV streaming service opened.‭

“Netflix is a great win for Xbox living rooms nationwide.‭ ‬These families are getting more entertainment from Xbox‭ ‬360‭ ‬than from any other‭ ‬device connected to their TVs,‭” ‬says John Schappert,‭ ‬corporate VP in charge of the Live service at Microsoft.

‭“‬Adding Netflix to our ever-growing library of‭ ‬30,000‭ ‬movies and TV shows makes Xbox‭ ‬360‭ ‬the best value in home entertainment,‭" ‬he added.‭

Microsoft was quick to mention that Netflix is not the only video content resource the Xbox‭ ‬360‭ ‬provides:‭ “‬Video Marketplace offers over‭ ‬17,000‭ ‬pieces of standard and high-definition‭ (‬HD‭) ‬content to the Xbox Live‭ ‬community.‭”

The company claimed that‭ “‬from December‭ ‬2008‭ ‬to January‭ ‬2009‭”‬,‭ ‬Video Marketplace downloads had climbed‭ ‬174‭ ‬percent from the same period last year.‭ ‬Microsoft hasn’t provided any further figures necessary to measure the full extent in which Video Marketplace downloads have fared since its‭ ‬November‭ ‬2005‭ ‬launch.