Microsoft spokesman David Dennis said that the firm has sold twice as many Xbox 360 consoles during Thanksgiving week compared to the previous week. Specific figures are yet to be given.
Dennis explained (via VentureBeat) that the increased sales were down to retailers selling Xbox 360 Arcade bundles with cards giving consumers $100 worth of game downloads for Xbox Live Arcade. A $399 Xbox 360 Elite bundle featuring Call of Duty: Modern Warfare 2 also performed strongly. Dennis said that titles such as Halo 3: ODST and Forza Motorsport 2 are selling well, though he declined to give specific numbers.
Aaron Greenberg, group product manager for Xbox 360, also said that Xbox 360 enjoyed its “biggest sales week of the year”.
Nintendo is reported to have sold over 1.5 million hardware units (which includes Wii, DS and DSi systems) in the U.S. during Thanksgiving week. Of that figure 550,000 consoles are said to have been Wii units.
Sony has yet to release any information about its Thanksgiving sales but we expect to hear something shortly.