Microsoft has unexpectedly cut the price of its 360 console configurations in Australia for the second time in half a year.
The Elite and Pro editions of the console have experienced the biggest price reductions, dropping AU$100 each with the Elite now retailing at AU$549 and the Pro going for AU$499. The Arcade version has taken a further cut too, dropping from AU$350 to AU$300.
The price cuts come after the benchmark pricecut made 6 months ago; where the 360 Arcade became the cheapest TV Console in the territory. Microsoft says that the Xbox 360 Arcade continues to be the best-selling console in the region.
According to the Austrlian arm of retail giant GAME, the Wii retails for around AU$399 and the 40GB PS3 sells at AU$699.
Microsoft’s UK head of gaming, Stephen McGill, had recently said that the 360 will not see a drop in price for “many years” in the UK.
One Australian dollar is worth around $0.66 and £0.43 at the time of writing.
The pressure is on...
Hmm. How interesting.
http://www.edge-online.com/news/no-360-price-cut-%E2%80%9Cmany-years%E2%...
Dude, that's the UK rep, talking about the UK. Not Australia.