40,000 Xbox 360s Sold on eBay

40,000 Xbox 360s Sold on eBay

40,000 Xbox 360s Sold on eBay

According to eBay president and CEO Meg Whitman, a staggering 40,000 Xbox 360 consoles have been sold on eBay.

As reported by Dow Jones last night based upon a
presentation at the CSFB Annual Technology Conference, the 40,000 unit
figure has left pundits flabbergasted. If launch supply estimates from American Technology Research are accurate, that would mean that 10% of all Xbox 360 consoles sold in the US were either sold or resold through eBay.

Exactly
what’s to be done about the reselling and marking up (or as some rumors
would have it, the direct sale of units from some unscrupulous
retailers and/or distributors) is completely unknown. Microsoft
certainly can’t take action against resales and tracking diverted goods
from legitimate channels is difficult at best.

It’s
probably fair to say that eBay will continue to be a channel that’s
exploited by people at every hardware launch. About the only solution
is to provide so much stock at launch that the opportunities for markup
are fairly slim (and we all know that’s never going to happen).