NEWS

Acti-Blizz a "Relative Haven" for Investors

Kris Graft's picture

By Kris Graft

January 15, 2009

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Lazard Capital Markets has named Activision Blizzard as the top technology pick for 2009, beating out Broadcom, Cisco Systems and McAfee.

In a Thursday research note, the investment firm said Activision Blizzard shares, among other picks, are a "relative haven" for investors in the year ahead in light of the economic downturn. The publisher was the only games company listed on Lazard's top picks list, which includes 13 companies in energy, healthcare, transportation and tech sectors.

"The [Activision Blizzard] shares are attractive based on industry-leading operating margins, a diverse online and offline revenue base, several of the strongest videogame franchises, and a depressed valuation following the recent market downturn."

Activision Blizzard's stable of properties includes revenue-generating powerhouses such as Guitar Hero, World of Warcraft and Call of Duty.

"In addition, we believe a robust product road map along with tight expense controls in a stable videogame industry provide visibility for earnings growth in 2009."

Upcoming titles from Activision Blizzard include StarCraft II, Diablo III and more games in established franchises such as Tony Hawk, Guitar Hero and Call of Duty.

carg0's picture

(still) kicking ass with WoW and they've got SC2 & Diablo 3 in the pipeline. plus, the Starcraft sequel is being split and sold into three investor-friendly chapters which (knowing Blizzard) wont be completed until November...2032. which leaves all that time in between to be filled with novels, comics, DLC, action figures, tampons, paper plates. the sky's the limit.

and when that's done WarCraft 4(x3), World of Starcraft & Diablo are announced simultaneously, resulting in a nerdgasm so catastrophic it creates a tear in the space-time continuum.