Activision Appoints New Guitar Hero Boss

Activision Appoints New Guitar Hero Boss

David Haddad, chief operating officer of Guitar Hero, will now assume operational responsibilities for the business unit following the departure of President and CEO, Dan Rosensweig.

Rosensweig left the company to pursue other career opportunities. Haddad will now report to Mike Griffith, President and CEO of Activision Publishing, who will continue to oversee the Guitar Hero business unit.

Griffith explained, "We widened our leadership in the music gaming genre in 2009. And now, as we enter 2010, David Haddad, with his broad consumer product and digital/online experience, is the right leader to drive our agenda to improve profitability."

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