Stock in Activision Blizzard is reported to have hit a low of $10.63 today on the back of news that demand for games hasn’t increased following the release of Call Of Duty: Modern Warfare 2.
According to TransWorldNews, stock in the publisher has ranged from $8.14 to $13.14 over the last fifty two weeks.
The shares apparently fell this morning following Game Group’s report showing that Infinity Ward's Call of Duty: Modern Warfare 2 is failing to lift demand for video games.
Last month Activision reported that Call Of Duty: Modern Warfare 2 became the biggest launch in history across all forms of entertainment. The game released on Xbox 360, PS3 and PC on November 10 and sold approximately 4.7 million copies in North America and the United Kingdom in its first 24 hours of availability, generating $310 million, according to company estimates.