Activision plans “to test and ultimately launch additional online monetisation models” for leading franchises like Call Of Duty.

During the BMO Capital Markets Conference, Activision Blizzard CFO Thomas Tippl was asked whether World Of Warcraft’s subscription-based online model could be used for other franchises like Call Of Duty and Guitar Hero.

"It's definitely an aspiration that we see potential in, particularly as we look at different business models to monetise the online gameplay," he said, according to IGN. "There's good knowledge exchange happening between the Blizzard folks and our online guys.

"We have great experience also on Call Of Duty with the success we had on Xbox Live and PlayStation Network. A lot of that knowledge is getting actually built into the Battle.Net platform and the design of that. I think it's been mutually beneficial, and you should expect us to test and ultimately launch additional online monetization models of some of some of our biggest franchises like Call Of Duty."

Tippl also said that he wasn’t concerned about how gamers would react to having to pay for additional features.

"Our gamers are telling us there's lots of services and innovation they would like to see that they're not getting yet. From what we see so far, additional content, as well as all the services Blizzard is offering, is that there is demand from the core gamers to pay up for that.”