Activision: Maybe Music Labels Should Pay Us
Activision Blizzard CEO Robert Kotick has fired yet another shot back at music labels that claim they aren’t seeing enough royalties from games like Guitar Hero or Rock Band.
"When you look at the impact [Guitar Hero] can have on an Aerosmith, Van Halen or Metallica, it’s really significant," Kotick told The Wall Street Journal, "so much so that you sort of question whether or not, in the case of those kinds of products, you should be paying any money at all and whether it should be the reverse."
Warner Music chief Edgar Bronfman recently called royalties from game companies "paltry." But Activision has argued music games add value to the music itself, increasing paid song downloads and ticket sales.
Bronfman also said that music labels have the leverage to charge more royalties because rhythm games are "entirely dependent" on licensed music.
But Kotick also attacked this point.
"We have lots of music to choose from, lots of artists to choose from. A 12-year-old kid has no idea who Steven Tyler is or who Aerosmith is," the exec said.
"The bulk of our consumers will tell you they’re not purchasing the products based on the songs that are included. They’re purchasing based on how fun the songs are to play when they’re playing them."