News
2Activision: racing decline caused Bizarre closure
Speaking to Joystiq, Activision Publishing CEO Eric Hirshberg breaks the firm's silence on the closure in February of Bizarre Creations - for some reason in the present tense. "The thing that Bizarre is best at and what they're known for and what their signature is is in the racing world," he said. "And the decision had as much to do with our assessment of what was happening to the racing genre as it had to do with anything specific to Bizarre. We just didn't think it was the best place for us to put our competitive energies. The racing genre had shrunk, pretty precipitously."
Source: Joystiq
Comments
2Genius tactic from Activision. Blame "the market", a market that has seen Forza , GT5, NFS, DiRT, Motorstorm, Burnout etc sell by the bucketload, instead of admitting that your marketing was pathetic, your market research completely wide of the mark and that you rushed out a product with most of its' unique selling points removed so it can launch in the same month as the very similar, and actually finished, Split/Second. Sorry Activision, no-one's listening to you whining...we're too busy playing all the racing games to care.
They have no right to say what we consumers want. They really have no idea.