Trade site Adweek has recognized Xbox Live as a "hot" venue for companies wanting to reach the coveted 18-to-34-year old male demographic.

Microsoft's six-year-old service made its debut on Adweek's annual Digital Hot List, which recognizes ad-supported digital media such as websites, applications, virtual worlds and games.

Xbox Live came in at number seven, between YouTube (#6) and The Huffington Post (#8).

In May, Microsoft said the service had 12 million members including paying Gold subscribers and free Silver subscribers.

Toyota, McDonald's and Doritos are just a few of the companies that have appeared on Xbox Live's Dashboard.

"Nintendo Wii has grabbed headlines, but in marketers' battle for the living room, Xbox Live is the real game-changer selling downloads of premium programming while delivering a expanding roster of original, ad-supported content," Adweek stated.

Google topped the list this year, followed by Facebook and iPhone.