Multi-billion-dollar online retailer Amazon.com is jumping into the digital distribution fray with the launch of a casual game download store.

The service, currently in beta, hosts 600 casual games such as Jewel Quest, Airport Mania and Totem Tribe for under $10.

Amazon is concentrating on the mass casual market for now, although it's possible the download store could offer more core-centric games in the future.

The games store isn't Amazon's first venture into digital distribution. Amazon.com also allows users to access video on demand and MP3 downloads.

The distribution channel is possible through Amazon's 2008 acquisition of casual game company Reflexive Entertainment.

Source: Kotaku