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Analyst Expects PS3 Price Cut This Summer

Tom Ivan's picture

By Tom Ivan

May 14, 2009

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Lazard Capital Markets analyst Colin Sebastian says Sony will likely drop the price of the PS3 some time between next month’s E3 event and the end of the summer.

“This morning, Sony reported fiscal year 2009 results and provided guidance for fiscal year 2010, including an expected 30 percent increase in PS3 unit sales levels to 13 million, up from 10 million in the most recent fiscal year,” he said.

“We believe this outlook supports expectations for a PS3 price reduction this year, likely at some point between the E3 industry conference in June and the end of the summer, as Sony is able to reduce PS3 production costs.”

Sebastian added that “a significant price cut” in the region of $100 “could provide the PS3 with a needed shot in the arm.”

For Sony “the next 12 months are critical to regain market share,” he added, “particularly with Nintendo losing some momentum near-term, and with Microsoft likely introducing a new gesture-based user interface.”

NickgamertagO1's picture
On May 15th NickgamertagO1 said:

This seems like the most telling evidence of a drop if they're telling investers to expect a 30% increase in sales. That would put them neck-and-neck with 360 sales, even potentially suprpassing them on a month-to-month basis in the US (MS only had a 27% edge in April in US console sales).

Duncan_Stewart's picture
On May 15th Duncan_Stewart said:

Seen this so many times now - lets just say I'll believe when it happens, not when some analyst predicts it which they do every other week.

dreamhunk's picture
On May 15th dreamhunk said:

Sony will only lose more money, they already lost billions on them consoles!!!!

rydamike's picture
On May 15th rydamike said:

They lose billions I gain an excellent console with excellent exclusives your point.