Angry Birds, Finnish developer Rovio’s game which has been downloaded more than 75 million times since release in 2009, is to see a release on Facebook.
There are millions of potential players on the social networking site, and Rovio sees a social reinvention of the game as an exciting prospect, allowing is to experiment with its hugely successful formula.
“There will be completely new aspects to it that just haven’t been experienced on any other platform,” Rovio’s Mikael Hed told Wired magazine, saying that due to Facebook’s “collaborative nature, the pigs will have a more prominent role.”
Peter Vesterbacka, the business development director who goes by the title Mighty Eagle, said Rovio’s plans for expansion do not end there. With Angry Birds rapidly making its way to every viable gaming platform, and a Hollywood tie-in days away, Vesterbacka’s thoughts have turned to other genres and even other industries, drawing inspiration from one of the biggest names in entertainment history.
“We’re building an integrated entertainment franchise where merchandising, games, movies, TV, cartoons and comics all come together,” he said. “Look at how Disney got started. Steamboat Willie created Mickey Mouse, then they added more characters. You can see the same pattern today, but everything is happening much, much faster.
“Other brands used to build recognition over the course of decades. We’ve done it in one year."