Angry Birds tops 500 million downloads

Angry Birds developer Rovio said today the massively popular franchise has surpassed half a billion downloads in less than two years.

Launched in December 2009, the franchise consists of Angry Birds, Angry Birds Seasons and Angry Birds Rio, all of which are available on a variety of platforms including iOS, Android, PC and Mac.

Rovio said Angry Birds playtime to date amounts to a total of 200,000 years, with 300 million minutes of playtime logged daily by 30 million daily average users.

"This is a fantastic landmark achievement for us, and we’re extremely delighted to see such an incredible amount of people enjoying our games," said Rovio CEO Mikael Hed. "We remain committed to creating more fun experiences and bringing exceptional quality to Angry Birds Fans everywhere."

The firm is about to open the world’s first official Angry Birds retail shop in Helsinki. It also plans to open stores in China, a nation in which Angry Birds has reportedly become the most copied brand. Rovio has shipped over ten million Angry Birds toys worldwide and launched print publishing operations for Angry Birds books.

Last month, chief marketing officer Peter Vesterbacka said the Finnish studio is “not ready to file for an IPO tomorrow”, but that it may be “a year from now”. The company is valued internally at “a bit north” of $1 billion.