Apple Signals Gaming Ambitions
iPhone maker Apple is rumoured to be interested in buying Electronic Arts, according to professional investor Guy Adami.
Adami said “that there is chatter that Apple is eyeing Electronic Arts as a takeover target” in an article posted on The Street.
The speculation arose as Apple confirmed that it had hired new executives to aid its push into the games market.
Richard Taversham, formerly Xbox Europe’s senior director of insights and strategy, has joined the company from Microsoft, reports Forbes, while Bob Drebin, the creator of the Nintendo GameCube’s graphics processor, swapped his position as chief technologist at chip maker AMD’s graphics group for a role at Apple.
IBM chip designer Mark Papermaster also recently joined Apple as head of its iPod business.