Are indies making any money from Ouya?


Ouya’s arrival was far from a typical home console launch, but that’s fitting for a new piece of hardware determined to do things differently.

Some reports from the US suggests that sales have been ‘light’, but retail alone won’t tell the full story of Ouya’s installed base – over 58,000 Kickstarter backers will have received their consoles already, and Ouya is also selling consoles direct through its website. We can, however, get real sales figures from the developers that have released games on the console.

TowerFall, the Ouya exclusive that’s become the console’s flagship launch game, has performed better than expected, says its developer Matt Thorson. “We’ve made about 2000 sales so far at $15 each,” he told us. “So sales have been surprisingly high for a new game on a new console. The game has definitely proven itself on Ouya, I think there’s enough demand to warrant bringing it to PC.

“The response has been amazing,” he continued. “A lot of high profile people in games have been praising the game, which is of course fantastic, and there’s been a lot of talk among gamers as well. Launching on Ouya got me a lot of attention, and the sales have been better than expected.”

Nimble Quest’s figures from its first week on the Ouya store total 6,508 downloads, 122 purchases and $427 profit, NimbleBit’s David Marsh told us. “We released it on OUYA simply because we were using Unity and it was pretty much a snap to port it,” he added. So it was a fun thing to do, as well as a test of our cross-platform framework.

“I would wholeheartedly recommend the OUYA to indie devs that have an existing pipeline to Android and are interested in what the OUYA does. It’s probably not going to be a huge source of income compared to other platforms, but it’s dead easy to submit a game and get it into the store. It’s the only console right now with a truly open store, which makes it interesting and worth supporting if you want to see more open platforms. It’s also a great device to have just to check out all sorts of neat experimental multiplayer games that are already popping up. I think it’s a step in the right direction.”

Knife Media describe the release of Red, a twin stick shooter, as “reasonably profitable”.

“We broke even within two and a half weeks, whilst sales are currently sitting at just below 400,” co-founder Jack Shiels told us. “Right now that doesn’t seem like a whole lot, but there aren’t a significant amount of Ouyas out in the wild right now. I reckon by year end we will have a clearer picture.”