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NEWS

Atari Backs Out Of E3

Tom Ivan's picture

By Tom Ivan

May 12, 2009

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Atari has pulled out of exhibiting at next month’s E3 Expo at the Los Angeles Convention Centre.

The publisher confirmed its decision in a statement issued to Edge after the news was reported by various online media outlets.

“Atari has made the proactive decision to attend but not exhibit at this year’s E3 event,” said the company.

“Although we feel E3 benefits the entire games business, we are very focused around other selling and marketing initiatives for our upcoming Ghostbusters, Champions Online and other to be announced titles."

Atari has yet to be removed from the list of exhibitors on the event’s website.

A spokesperson for E3 organiser the Entertainment Software Association’s declined to comment on Atari’s decision when contacted.

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Raul23's picture
On May 13th Raul23 said:

Is Atari backing out of the industry? Hope not.

mentor07825's picture
On May 13th mentor07825 said:

Nope, their just not going to E3 because due to the loss of booth babes (joke)

Can't blame them though, maybe they think that this E3 won't be much different and plan to hype their products in venues that may generate more people.