Australia's largest videogame retailer, EB Games, is promoting an online and in-store petition for an R 18+ classification.
Each of the retailer’s 350 stores across the country, as well as its website, is hosting a petition that will be used to lobby the Australian government over the new age rating, reports IGN. The petition is in response to the government's discussion paper and calls for submissions on the issue.
EB Games' managing director, Steve Wilson, said that the reason the retail giant is backing the move is "because our customers asked us to."
He explained, “Our customers have sent us a message loud and clear that this is an issue that needs to be addressed and we only get one shot at this. Once this government paper is closed, it could be many years before we get another chance to voice our opinion on this issue. The time to be heard is now.
"This is not a call for violent video games, but rather a call for a better classification system that brings Australia in line with the rest of the world and other Australian entertainment industries, such as films."