Electronic Arts has announced that its free-to-play third-person shooter Battlefield Heroes now has two million registered players.
The web-based title - which generates revenue through advertising and in-game item sales - will be getting a free update on September 30 featuring a brand new map.
"Along with this new map, 'Heroes of the Fall' includes a slew of changes including upgrades of the Gunner class and improvements to the friends system," said Ben Cousins, the general manager of the Battlefield Heroes team. "We've also added a brand new ranking system for the game - players can earn cool new titles for their heroes as they play - showing everyone on the battlefield how dedicated they are."
Earlier this week Lazard Capital Markets hosted a meeting for investors with EA executives. Recapping the key takeaways from the meeting, Lazard analyst Colin Sebastian noted that the “pay first / play later model may be outdated,” adding that “EA views the internet as the single largest growth driver for the industry, including downloadable content, browser-based games, iPhone apps, and social networking games.
“Along those lines, we continue to expect healthy growth in EA’s Digital Services, yet still representing a small portion of the overall business (~15%),” he said.