Electronic Arts has announced that Battlefield Heroes has three million registered players. The publisher has also made a new map, Sunset Showdown, available to download.
The free-to-play third-person shooter generates revenue through advertising and in-game item sales, says EA. “Battlefield Heroes continues to grow fast with well over 50,000 new players joining us every week. Our players have already logged in over 1,300 years worth of game time and nearly 300 million kills over 150 million five-minute game rounds,” said Ben Cousins, General Manager, Battlefield Heroes team.
“The vast majority of our players play for free, but if they want to customize their character or enhance their game with weapon upgrades or ‘widgets’ then there is a cool item for them in our store.”
EA and DICE recently restructured the pricing system behind the game, much to the dismay of the game’s following.