General manager of EA’s Easy Studio and long time free-to-play advocate, Ben Cousins, has announced that he will be leaving Electronic Arts after a four-year tenure. Cousins has been responsible for EA’s adoption of the free-to-play model for many of its biggest brands, including team shooter Battlefield Heroes and RTS Lord Of Ultima, as well as the forthcoming Battlefield Play4Free.
"[Battlefield Play4Free] launches this week and it's time for me to leave EA,” Cousins explained on Twitter. "Very proud of what I've achieved in the last 4 years,"
Electronic Arts has aggressively pursued the free-to-play sector, most recently penning a deal with Bigpoint to distribute its Play4Free titles. Prior to joining EA, Cousins worked on PlayStation Home and Eyetoy projects at Sony. No announcement has yet been made as to his next move.