The Entertainment Software Association will be bringing back the high-octane version of E3 to Los Angeles next year, G4 TV's X-Play reported Monday night.
The confirmation comes two years after the ESA killed off the large, loud and expensive E3 format for a more "intimate" version in 2007 and 2008 that catered to a limited number of media and business attendees.
E3 2009 will once again take place at the Los Angeles Convention Center, but take place earlier on the calendar, from June 2-4 next year.
The X-Play report said to expect "tens of thousands" of attendees at E3 2009.
At its height, E3 was able to attract 70,000 attendees. After the reconfiguration, that number dwindled to just a few thousand due to a more stringent vetting process.
Tickets to the event will not be sold to the public.
E3 2006 was the last time the event was the huge media circus loved and hated by journos and game companies. When the cost to make a splash at the event got too high, particularly with extravagant booths and other expenses, publishers became critical of the event.
But after E3 2008, game execs seemed to have changed their tune, saying that a small E3 had lost its relevance, and a large event that attracts mass market attention was needed for the industry.
X-Play said the ESA will make an official announcement tomorrow.
Woohoo!! Bring on the Booth Babes and the Fan-fare!!
And, they can try to actually make announcements when they announce things at a press conference instead of releasing all of the details days or even a week in advance.
Man thats so awesome, this year i was so disapointed with the turn out of E3, and hopefully next year the larger event will attract more attention,and more money or the business giving us all better games.
Pardon my French, but that's what the fuck I'm talking about! It's great to hear that the old show is back. I have always maintained that there was nothing wrong with the old format, and now it'll be great to see the show return to its former glory. The ESA is back on track.
Great news, nice to have the big E3, the smaller ones have been less than epic :( however i hope the big E3 will be back with a bang, recently smaller shows have taken the lime light
When you stop looking down your nose at me i'll try to attend.
This is incredibly good news.
Brian
www.brianwoods.com
I agree,
Jimmy
www.maagamer.com
GREAT! I'm so glad. The neutered version just bred apathy it seemed. It's nice to have something to get excited about. This is a gamers market and whatever gets gamers excited it good for the market.
Good in my opinion!
The gaming industry needs to make itself heard, and a super-commercial, creamed up event with thousands of visitors is perfect. It's a problem today that the gaming industry is only familiar to gamers themselves -- as opposed to say film or music industry. Gaming news should be in news papers too to a higher extent than today. A massive E3 is part of that happening.