2K Games’ BioShock has sold over 2 million copies, many of which have sold on consoles, but 2K Boston and BioShock creative director Ken Levine hopes that PC gaming can find its groove.
"I wish the industry could find a way to make PC gaming more broadly successful," he said in a Wednesday Forbes interview when asked about the industry’s biggest "mistakes." "There are so many challenges for PC gaming–the complications from systems specifications to the drivers–most people look at PC games and say, ‘What are you talking about?’
"It’s a shame because as a gamer, I am never more comfortable than I am sitting with a mouse and keyboard two inches away from my monitor."
2K Boston has deep roots in PC game development. Prior to being acquired by Take-Two in 2006, 2K Boston and 2K Australia were known as Irrational Games, which was founded by former members (including Levine) of System Shock and Thief developer Looking Glass Studios. Both games are considered PC classics.
Irrational also developed the acclaimed PC franchise Freedom Force and worked with Looking Glass Studios on System Shock 2.
While PC game retail revenues in the U.S. haven’t matched the growth of consoles, revenue from digital distribution of content, whether it be through subscriptions or paid digital downloads, is on the upswing.
Elsewhere in the interview, Levine commented on the impact of the rise of casual gaming on 2K Boston’s development efforts. "…We generally don’t make games for targeted demographics. You can’t make Bioshock from a focus test. It is too weird…"