NEWS

Blizzard: Conan Stole Our WoW Players

Kris Graft's picture

By Kris Graft

July 31, 2008

See also:

Related Articles:

"Any massively multiplayer online game that launches today isn't just competing with the amount and breadth of content that we launched with back in 2004."

You might say that it's an accomplishment in itself to pry a few World of Warcraft players away to try a different MMO.

So Funcom should be commended for apparently drawing some of those WoW players away to play Age of Conan: Hyborian Adventures, which launched in late May.

Blizzard president Mike Morhaime said during an Activision Blizzard earnings call on Thursday, "Age of Conan released with some initial success a couple of months ago, and we did see some of our players leave to try the game. However, we've seen about 40 percent of those players return to World of Warcraft."

In about a month's worth of time, Funcom's Age of Conan garnered 700,000 subscribers, according to the developer.

Morhaime said that players that leave WoW are often drawn back because of the content and service that Blizzard provides.

"Any massively multiplayer online game that launches today isn't just competing with the amount and breadth of content that we launched with back in 2004," Morhaime stated.

He said that other MMO companies entering the market are also competing with the service and content that Blizzard has been honing within World of Warcraft for nearly four years.

Morhaime expects that when the next WoW expansion Wrath of the Lich King launches later this year, more players will be compelled to return to WoW, which currently boasts 10.9 million subscribers.

Morhaime added, "Another competitive advantage is our ability to amortize our development costs across more than 10 million subscribers spread out over three continents."

He also described the userbase as a "sales force" of satisfied customers who spread the WoW gospel.

ghekko's picture

Blizzard is developing a bad reputation for not fixing game play issues and ignoring customer complaints. Their tos is a joke that is used only by them to legitimize the abuse of paying subscribers. The only thing that's allowed to remain posted on their customer forums are either mindless meaningless nonsense or only posts that praise Blizzard in some way. The game itself has become inundated with people of lower intelligence and possessing a lack of common sense. Game and forum moderators are allowed to belittle and harass paying subscribers with legitimate complaints, leaving it to the individual gm or forum mod to decide the how a person should be treated. The whole scene has become a big cesspool of degenerates and reprobates. They love to brag about how many millions of subscribers they have and how rich they are, and treat their subscribers like shit. I think it would be hilarious if someone launched a class action lawsuit against them for infringement of constitutional rights or something, since they have such deep pockets.

Mikail Yazbeck's picture

We can't say for sure how many people Funcom stole and Blizzard got back, but we can at least say that Age of Conan is healthy.

In my guild of +100 people over half of them are ex-wow addicts.
Also in pick up groups I've played in most people are also ex-wow players.

http://www.joystiq.com/2008/06/30/age-of-conan-reaches-700-000-players/

Retski's picture

I see mostly speculation and assumption here, no hard facts or numbers. It's clear to see that Blizzard is playing hardball with the market and they don't intend to give up their players easily. Even if they were losing a good amount of players, they aren't going to admit it.

I seem to remember McDonalds having this ad campaign showing how many burgers they'd served on the front signs but even years afterwards I still don't see Burger King closing their door. The longer Blizzard can try to convince everyone that their "burger" is the best the more players they'll retain. It's time now for the other MMO's to show why they have a better burger and keep things just different enough to give us consumers some choices.

Retski's picture

I see mostly speculation and assumption here, no hard facts or numbers. It's clear to see that Blizzard is playing hardball with the market and they don't intend to give up their players easily. Even if they were losing a good amount of players, they aren't going to admit it.

I seem to remember McDonalds having this ad campaign showing how many burgers they'd served on the front signs but even years afterwards I still don't see Burger King closing their door. The longer Blizzard can try to convince everyone that their "burger" is the best the more players they'll retain. It's time now for the other MMO's to show why they have a better burger and keep things just different enough to give us consumers some choices.

Tridus's picture

Its really telling how many came back, and that Funcom refuses to release subscriber numbers from after the free month ended.

(They're way down, though.)

jazzbrownie's picture

I can. It's that hair.

Protector.one's picture

Oh that Conan... I honestly couldn't imagine Conan O'Brien stealing WoW players.