NEWS

Both Sales And Losses Decline At Sega

James Lee's picture

By James Lee

August 3, 2009

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Sega Sammy has released its financial report for the first quarter ended July 31, revealing mixed results with a decline in sales but also a decline in losses.

The company’s net sales hit 60.4 billion yen for the quarter, down by 19 per cent from 74.6 billion year-on-year. However, operating losses improved from 10.2 billion yen in 2008’s comparable quarter to a loss of only 7.8 billion yen in 2009. Net losses decreased to 10.2 billion yen during the quarter, down from 10.5 billion yen year-on-year.

Sega’s consumer business division – its videogames arm – saw sales plummet to 18 billion yen during the three month period, down from 30.5 billion the previous year. Likewise, operating income declined from a loss of 4.1 billion yen for the quarter in 2008 to 4.5 billion yen in 2009.

Total unit sales also declined significantly to 2.65 million units, from 6.89 million during the same period the previous year. Among this quarter’s releases was the Wii title The Conduit with sales of 150,000 units, the multiplatform title Virtua Tennis 2009 with 790,000 units, and PSP title Hatsune Miku - Project Diva at 90,000 units.

Europe was the consumer businesses largest market, accounting for sales of 1.12 million units - 42 per cent of total global sales. The US was the second largest market at 990,000 units while Japan and other markets followed at a combined 530,000 sales.

The company’s arcade machines division also saw sales decline, from 13.7 billion yen in 2008 to 7.8 billion yen this quarter. Operating income declined from a profit of 700 million yen to a loss of 1 billion yen.

However, Sega’s Pachinko business reported net sales of 19.6 billion yen, up from 12 billion yen the previous year. The business also reported an operating loss of 1 billion yen, an improvement on the loss of 4.3 billion yen year-on-year.

Indrema's picture

Well, what the Hell are they doing anyway?

- Canceling games people want to play

- Releasing Shovel-ware on the iPhone

- Releasing hardcore titles on a system designed for families (Which was their biggest complaint about Nintendo when they were rivals)

- Not releasing the new Yakuza 4 for the PS3 worldwide

- Cocking with IP's like Sonic & Nights (The former multiple times)

Really, what do they expect?

Raul23's picture

It's all about Alpha Protocol, though, it's absolutely agreed that Sega is completely irresponsible with Yakuza--they'd get just as much sales out of it as they put in marketing.

Professor Denim's picture

they also released:Outrun 2 online PSN\LIve, House of the Dead:Overkill(one of best games this year has seen so far),Madworld, Virtual On on Live, Vintage titles on Live and Psn and the sweet Mega Drive comp.maybe you can also count, that the recent Marvel vs Capcom 2 is a port of the Dreamcast version :)

Indrema's picture

Madworld & Hose of the Dead on the Wii are not going to bring bank-busting numbers. Neither will shoveling the Mega Drive compilation as they are competing with the wide, wide, acceptance of ROMs - whether anyone wants to admit it or not. They don't get any money for Mavel vs. Capcom 2, so that's out for compensation.

I'm a huge Sega fan, but you don't make big revenue numbers with that lineup.

Professor Denim's picture

i´m sorry but a game like House of Dead should give you the numbers.it sadly should.