Call Of Duty subscription service revealed
Activision’s long-rumoured intent to monetise the multiplayer component of its Call Of Duty series has finally become a reality: Call Of Duty Elite is to debut alongside Modern Warfare 3 this November.
The Wall Street Journal reports that Call Of Duty Elite will give members access to extra content including multiplayer maps. Other features planned include stat-tracking tools and social elements inspired by Facebook.
While elements of the service will be available for free, Activision will levy a monthly fee for a full subscription. While pricing has yet to be decided, the WSJ claims Activision executives are planning a lower price than that charged by comparable services such as the Netflix movie streaming service, which costs US customers $7.99 a month.
Activision has long been rumoured to be preparing a premium subscription service to further leverage the enormous popularity of the Call Of Duty series’ multiplayer modes. In late 2009 Activision CFO Thomas Tippl said the firm was planning “to test and ultimately launch additional online monetisation models” for its leading franchises; CEO Bobby Kotick was rather more forthcoming last June when he said he would have a Call Of Duty subscription service “tomorrow”, adding: “I think our audiences are clamouring for it.”
It appears safe to assume that Call Of Duty Elite is the work of Beachhead, the studio Activision set up in February and charged with creating “a best-in-class online community, exclusive content and a suite of services for Call Of Duty fans to supercharge the online gaming experience like never before.” A full unveiling of the service is expected at E3 next week.
Source: Wall Street Journal