Capcom's Monster Hunter series is huge in Japan, but it has struggled to meet the same kind of success in the West.

Capcom hopes to change that by spreading the Monster Hunter gospel more effectively in PAL territories. Ryozo Tsujimoto, producer of the Monster Hunter PSP games, told U.K.-based MCV, “What has been lacking in Europe in the past with the Monster Hunter series is definitely the promotion.

"The PR and marketing for the last two titles in the series have been very limited, but this time we’re taking things far more seriously in terms of the promotion.”

He said the first step is to get the series noticed by European gamers, then convey "what the game actually is."

What Monster Hunter "actually is" is an RPG franchise that has sold over 8.5 million units worldwide across PlayStation platforms. A new iteration is slated to come to Nintendo Wii later this year.

Capcom stated in a February earnings call, "...We plan to release our leading titles overseas to acquire game users, as the overseas market for Wii is extensive.

"One of our leading titles is Monster Hunter 3. ... If we can gain recognition of this product in the European and North American markets, our market strategy will see a noticeable change."