Capcom listed a string of heavy losses for the nine months ended Dec 31 2008. Measured against the same period in 2007, Capcom found operating profits were down 57 percent, sales fell 8.6 percent and net income tumbled a striking 95 percent.
The company stated that net income had fallen to ¥179 million, dropping from the ¥3.57 billion it reported this time last year. Sales fell to ¥47,223 million, with the publisher attributing the loss to “the slacking performance of Arcade Operations and Contents Expansion business”, as well as citing the high Yen.
Net sales fell 13.4 percent to ¥26,709 million, with Capcom stating that “overall sales remained weak because we were in a transitional period in our product development cycle. Many of the flagship software titles are scheduled to be released in the fourth quarter.”
And if the arcade sales performance of Street Fighter IV is any indication, then Capcom has put wise faith in the final quarter of the financial year: . In the arcade sector, Capcom's overall sales managed to achieve "satisfactory results thanks to the contribution of [the arcade version of] Street Fighter IV, which became a hit in the first half of this fiscal year,” said the publisher, adding that net arcade sales increased to ¥4,841 million, a 123.1 percent surge over last year.
“As for profits, operating income decreased to ¥2,613 million” said the company, “down 57.2 % from the same term last year, due partially to an increase in cost to sales ratio.”
The publisher suggested that Japan’s year-end shopping season “lacked excitement”, claiming that the key reason for this is the handheld market having “fully disseminated.”
“The absence of flagship titles as well as consumers’ money-saving attitudes also negatively affected sales,” said Capcom.
I think their marketing has not been as strong as in past years. There were a lot of cool trailers and videos...say...two years ago. It would be great to see some exciting and creative trailers and commercials like they used to have. Maybe that would help.