Circle Prepares for IPO
Tomb Raider’s original producers Adrian Smith and Jeremy Heath-Smith
have announced an IPO for latest development venture Circle.
Established two years ago, the company is best known for interactive
DVD quiz based games based on licenses such as FIFA. The firm has also
picked up Discovery Kids and NBA for future developments and is
involved in music-based game projects.
Interactive DVD games have enjoyed some success of late, most notably
Mattel’s movie quiz game, Scene iT? and Universal’s Who Wants to Be a
Millionaire, which have both sold around one million units. Sales of
DVD games grew 600% between 2003 and 2004 and the category is projected
to reach $1 billion in 2007.
The company’s leading lights were instrumental in the launch of Tomb
Raider over a decade ago, when they headed up Core Design, based in the
Midlands of England
Heath-Smith (pictured), chief executive of Circle said, "We are at the forefront
of this exciting new sector; our creative talent is unparalleled and we
have a long and proven track record of bringing commercially successful
entertainment software to the mass-market. We are confident that our
expertise, combined with key brands, will enable us to deliver highly
compelling interactive DVD games – and meaningful returns to
Circle will be floated on London’s Stock Exchange next month.