Create new account
Forgot password?

NEWS

COD Branding Boosts Modern Warfare 2 Purchase Interest

Tom Ivan's picture

By Tom Ivan

July 22, 2009

  • Login or register to post comments

See also:

Related Articles:

New research from Nielsen has found that Activision’s move to retain the Call Of Duty branding for November’s series release, Call Of Duty: Modern Warfare 2, has increased consumer awareness of the title and purchase interest.

While the game was originally introduced with the Call Of Duty moniker intact, it was then referred to for some time simply as Modern Warfare 2, before Activision decided to once again include the Call of Duty prefix in the title’s name.

The latest information from Nielsen’s videogame tracking service shows that the title “benefits substantially from association with its multi-platinum parent franchise Call Of Duty.”

Nielsen compared consumer response to the game a week before and a week after the name change. “Aided awareness” of the title was up 94 per cent post name change, while “definite interest in purchasing” rose by 64 per cent and “total positive interest in purchasing” by 65 per cent.

Activision is bullish about the prospects of the game, which it expects to “dominate this holiday season.”

kingheff1's picture
On July 26th kingheff1 said:

If anyone's interested I've started a little facebook protest, I say don't buy it for a month to show your displeasure at their blatant exploitation of consumers! ;)

http://www.facebook.com/home.php?ref=home#/group.php?gid=132048236252&re...

DoubleTap's picture
On July 27th DoubleTap said:

What gets me about this massive price hike is that these fuckers were telling Sony a couple of weeks ago to drop the price of the PS3 !

ArronC07's picture
On July 26th ArronC07 said:

I bet the suckers will buy it though.

DoubleTap's picture
On July 26th DoubleTap said:

Oh really ? well @ £55 in the UK they can go and fuck themselves thats an 18% price rise, cocksuckers.

Jack_'s picture
On July 22nd Jack_ said:

Wow, thanks, Activision!

Max_Speelman's picture
On July 22nd Max_Speelman said:

I can see where they're coming from and it probably will net a few extra sales but people need to be seriously out of the loop to not know what this is.

savagehenry's picture
On July 22nd savagehenry said:

The Marketing Machine trundles on!!

Unless you've been living in a cave playing Quake 2 for the last ten years you surely would have heard about the Call of Duty franchise and Modern Warfare. They been ramping up the marketing department on the latest incarnation for the last couple of the months and as D-Day approaches hyperbolic claims will only become more prevalent. So of course there is going to be more interest. It doesn't take PhD to work that out.

Alex Walker's picture
On July 22nd Alex Walker said:

People still call Word At War Call of Duty 5. People still come in and ask to pre-order Call of Duty 6.