Codemasters Racing into Japan
Codemasters has announced that a localized version of Race Driver: Grid will lead its publishing march into Japan.
Set for a winter release, the fully localized game will feature Japanese specific content, including Drift and Touge race events and locations that include Tokyo Shibuya, Yokohama and Haruna. It will also come bundled with a full copy of fellow Codemasters racer Colin McRae: Dirt.
“As Codemasters continues to gain significant ground in the global videogame business, the release of Race Driver: Grid in Japan will also see the arrival of the Codemasters brand as a publishing label in the market,” said Codemasters CEO Rod Cousens. “We have pursued options in the market for some time and this announcement is but a first indication of our ambitions in that market.
“The recent success of key western titles in Japan is indicative of the current trend where Japanese gamers are not only more aware of popular western gaming brands but actively seeking them out,” continued Cousens. With Race Driver: Grid set to be fully localized and arrive bundled with Colin McRae: Dirt, it is an opportune time for Codemasters to enjoy brand success in Japan.”