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Disney Unveils Princess Games for Girls

Disney are for the first time specifically targeting young female gamers with a duo of titles featuring princesses from the firm’s franchises including Ariel, Cinderella and Snow White.

Disney are for the first time specifically targeting young female gamers with a duo of titles featuring princesses from the firm’s franchises including Ariel, Cinderella and Snow White.

In Disney Princess: Enchanted Journey for Wii, PlayStation 2 and PC, gamers will play as their own customized heroine, charged with restoring order to kingdoms wreaked with peril.

 

Disney Princess: Magical Jewels for Nintendo DS will enable gamers to assume the roles of their favorite Disney Princesses, their mission to recover magical jewels and replenish the power of a kingdom.

 

“Based on a brand that girls and parents already know and trust, the Disney Princess video games are designed with young girls in mind through accessible, challenging and fun game play,” said Jessica Oifer, senior brand manager for Disney Interactive Studios.

 

“We know that Disney Princess could be a young girl’s first entry into videogames. We embrace the simplicity required by this age group while providing a challenging and rewarding experience set in beautiful Princess worlds. Not only are the games fun, they also introduce players to the positive attributes that make a true princess: courage, friendship, trust and the joy of discovery,” she added.


 
Developed by Papaya Studio, Disney Princess: Enchanted Journey is scheduled for release this fall, as is Disney Princess: Magical Jewels which is being developed by 1st Playable Productions.