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Double Fusion's PS3 In-Game Ad Partners

Kris Graft's picture

By Kris Graft

December 1, 2008

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Double Fusion said Monday that it has signed a deal to bring in-game ads to Sega, THQ, Eidos and Midway titles on PS3.

The announcement of specific in-game ad publisher partners comes about five months after Double Fusion's initial announcement of PS3 in-game ad support.

In a statement, Double Fusion CEO Jonathan Epstein stated, "We are pleased to partner with and provide incremental revenue opportunities to game publishers by offering advertisers a variety of hand-selected cross-genre games we know will be a hit with gamers and the marketers looking to reach them.”

Double Fusion did not name specific titles that would be part of the newly-announced partnerships.

rickfishherring's picture

Hmm not certain that this is a good thing? would it lower the prices of future playstation 3 game titles?

Ivan Lebedev's picture

Eidos's missing from the list.

Kris Graft's picture


Good call.